Speed Launch

Speed Launch is a handy utility that lets you launch your favourite programs, websites and documents in a flash, effectively extending the capabilities of Windows. Instead of searching for shortcuts in the Start menu or on the desktop, you can assign a short keyword or custom name to each item.

Adding is really simple: drag and drop an application window, web browser or document onto a colored target icon in the program and enter the name of your choice. Then whenever you want to launch something, just press Win +C, type in your assigned word and confirm - everything opens instantly.